seo

SEO copywriting is the technique of writing viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.  Along with viewable text, SEO copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description, Keywords tags, headings, and alternative text. The idea behind SEO copywriting is that search engines want genuine content pages and not additional pages often called "doorway pages" that are created for the sole purpose of achieving high rankings. 

Search engines perform several activities in order to deliver search results. Crawling - Process of fetching all the web pages linked to a website. This task is performed by a software called a crawler or a spider (or Googlebot, in case of Google).  Indexing - Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. Processing - When a search request comes, the search engine processes it, i.e., it compares the search string in the search request with the indexed pages in the database. Calculating Relevancy - It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.  Retrieving Results - The last step in search engine activit...

New "link context" visualizes where the link appears on the page, the surrounding text and associated link density. Greg Sterling  on September 6, 2019 at 5:33 pm MORE All links aren’t created equal. We all know that but Majestic now provides much more insight into the precise context into why and where links appear. Geeking out like never before.  Earlier this week the company  announced  upgrades that allow SEOs to explore links in much more depth. The tool now organizes webpages into 40 segments and provides visibility into where backlinks physically appear on the page, what text surrounds them and internal and external link density. This helps more easily determine which links are more valuable and potentially uncovers new linkbuilding opportunities. Dashoboard view of British Heart Foundation link context Source: Majestic Search/sort/filter.  According to Dixon Jones, Majestic’s Global Brand Ambassador, the new capabilities allow SE...

Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results. This tutorial explains simple SEO techniques to improve the visibility of your web pages for different search engines, especially for Google, Yahoo, and Bing. SEO stands for  S earch  E ngine  O ptimization. SEO is all about optimizing a website for search engines. SEO is a technique for: designing and developing a website to rank well in search engine results. improving the volume and quality of traffic to a website from search engines. marketing by understanding how search algorithms work, and what human visitors might search. SEO is a subset of search engine marketing. SEO is also referred as SEO copyrighting, because most of the techniques that are used to promote sites in search engines, deal with text.